MMR - Two big brands get new owners.(Johnson & Johnson acquired Pfizer Inc.)(Boehringer Ingelheim Pharmaceuticals Inc. purchase over the counter of…
RIDGEFIELD, Conn. — Over the past several years, the over-the-counter antacids category has enjoyed its strongest surges of growth following the switch of blockbuster prescription drugs to O-T-C status. The most recent example is Procter & Gamble Co.’s Prilosec, but in the 1990s the segment saw explosive growth when three hot Rx antacids made the switch.
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One of those medicines, Johnson & Johnson’s Zantac, is moving to a new home as a result of J&J’s acquisition of Pfizer Inc.’s consumer health care business. Boehringer Ingelheim Pharmaceuticals Inc., based here, has …
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