Chain Drug Review - Antacid tablets
Antacid tablets
% change % change
vs. vs.
Trade class Dollar sales year ago Unit sales year ago
TOTAL MASS MARKET $1,029,862,000 11.3% 144,909,100 2.4%
([dagger])
DRUG STORES $536,123,600 14.3% 65,071,350 5.8%
SUPERMARKETS $385,440,900 6.5% 64,064,370 -1.0%
Best-sellers in drug stores
Brand Manufacturer Dollar sales
Prilosec OTC Procter & Gamble $199,977,600
Pepcid AC Johnson & Johnson/Merck $38,135,840
Zantac 150 Johnson & Johnson $34,627,390
Pepcid Complete Johnson & Johnson/Merck $24,055,870
Gas X Novartis Consumer Health $22,402,180
Tums Ex GlaxoSmithKline $21,056,910
Zantac 75 Johnson & Johnson $18,037,200
Rolaids Johnson & Johnson $17,273,430
Tums Ultra GlaxoSmithKline $12,279,670
Lactaid Fast Acting McNeil Consumer Products $9,318,543
Dollar sales Dollar Dollar share
Brand % change share % change
Prilosec OTC 32.4% 37.3% 5.1%
Pepcid AC 1.2% 7.1% -0.9%
Zantac 150 47.4% 6.5% 1.4%
Pepcid Complete 8.4% 4.5% -0.2%
Gas X 9.6% 4.2% -0.2%
Tums Ex -7.7% 3.9% -0.9%
Zantac 75 -22.9% 3.4% -1.6%
Rolaids 8.9% 3.2% -0.2%
Tums Ultra 30.6% 2.3% 0.3%
Lactaid Fast Acting 75.1% 1.7% 0.6%
Unit sales Unit Unit share
Brand Unit sales % change share % change
Prilosec OTC 10,515,850 25.9% 16.2% 2.6%
Pepcid AC 3,809,285 -12.5% 5.9% -1.2%
Zantac 150 3,019,821 26.3% 4.6% 0.8%
Pepcid Complete 2,298,422 -4.2% 3.5% -0.4%
Gas X 3,818,775 11.3% 5.9% 0.3%
Tums Ex 6,310,972 -6.7% 9.7% -1.3%
Zantac 75 1,978,632 -22.4% 3.0% -1.1%
Rolaids 6,513,150 2.5% 10.0% -0.3%
Tums Ultra 2,490,434 31.6% 3.8% 0.8%
Lactaid Fast Acting 873,955 69.7% 1.3% 0.5%
* Private label brands account for 12.2% of dollar sales and 16.6% of
unit sales.
COPYRIGHT 2007 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
